No-No Beer is a conceptual non-alcoholic beer brand created in collaboration with Orion Cortez and Sophie Wintersgill. Built to disrupt the norms of the beverage world, No-No redefines what it means to say no—with bold visuals, confident typography, and a design-first mindset.
From can design to campaign rollout, every touchpoint reflects a playful yet polished energy. The project challenges the idea that alcohol-free means fun-free, using visual storytelling to celebrate choice, taste, and identity.
Saying no never looked this good.
Visual Identity
The visual language of No-No Beer plays with nostalgia, humor, and boldness. We created a custom character—a cheeky baseball head—that nods to classic mascots but with a modern, rebellious edge. Paired with thick, assertive type and a minimal layout, the can design balances fun and clarity while making a strong shelf impact.
The phrase “No buzz, no bull kind of beer” anchors the tone of the brand, reflecting our goal to make abstaining feel empowering, not restrictive. The color palette pops, the attitude is playful, and the message is clear: No-No Beer isn’t just an alternative—it’s a statement.
